<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00680nam a2200253Ia 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20230323114550.0</controlfield>
  <controlfield tag="008">210323s9999||||xx |||||||||||||| ||und||</controlfield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">STCPL</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">ENG</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">WIL-B</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Perreault,William D</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">McCarthy, E Jerome</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
    <subfield code="a">Basic Marketing  :</subfield>
    <subfield code="b">A global manaegrial approach /</subfield>
    <subfield code="c">By William D Perreault, E Jerome McCarthy</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">15th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi :</subfield>
    <subfield code="b">Tata M C Graw-Hill Publishing ,</subfield>
    <subfield code="c">2006 .</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">844 p.</subfield>
    <subfield code="b">PB</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Strategy planning</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Product management</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">55002</subfield>
    <subfield code="d">55002</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="8">COM</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">STCPL</subfield>
    <subfield code="b">STCPL</subfield>
    <subfield code="c">COM</subfield>
    <subfield code="d">2021-07-10</subfield>
    <subfield code="g">395.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8   WIL-B</subfield>
    <subfield code="p">70867</subfield>
    <subfield code="r">2021-07-10 00:00:00</subfield>
    <subfield code="w">2021-07-10</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
