Luck,David J Rubin,Ronald S <br/><br/>
Marketing research / 
By David J Luck and Ronald S Rubin 
 - 7th ed. 
 - New  Delhi :  Phi learning private limited ,  2011 . 
 - 680 p.  Paper Back 
<br/><br/><label>ISBN: </label>8120304845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Data collection<br/>Research project
<br/><br/><label>Dewey Class. No.: </label>658.83  / DAV-M