Zikmund, William G. Babin, Barry J. <br/><br/>
Marketing research / 
by William G. Zikmund and Barry J. Babin 
 - Singapore :  Cengage Learning ,  2007. 
 - 632 p.  Paper Back 
<br/><br/><label>ISBN: </label>9788131505656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management<br/>Marketing research<br/>Marketing<br/>Financial Administration
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK-M