TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J.
TI  - Marketing research
SN  - 9788131505656
U1  - 658.83 
PY  - 2007///
CY  - Singapore
PB  - Cengage Learning
KW  - General Management
KW  - Marketing research
KW  - Marketing
KW  - Financial Administration
ER  -