Biswas, Supriya <br/><br/>
Relationship marketing :  Concepts, Theories and cases / 
by Supriya Biswas 
 - New Delhi :  Phi Learning Private Limited ,  2011 . 
 - 406 p.  Paper Back 
<br/><br/><label>ISBN: </label>9788120339835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer experience<br/>Relationship brands
<br/><br/><label>Dewey Class. No.: </label>658.812  / SUP-R