TY  - BOOK
AU  - Biswas, Supriya
TI  - Relationship marketing: Concepts, Theories and cases 
SN  - 9788120339835
U1  - 658.812 
PY  - 2011///
CY  - New Delhi
PB  - Phi Learning Private Limited
KW  - Marketing
KW  - Customer experience
KW  - Relationship brands
ER  -