Kumar, Alok  Sinha, Chhabi  Sharma, Rakesh  <br/><br/>
Customer relationship management :  Concepts and application / 
by Alok Kumar, Chhabi Sinha and Rakesh Sharma 
 - New Delhi :  Biztantra ,  2007 . 
 - 350 p.  Paper Back 
<br/><br/><label>ISBN: </label>9788177226225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship management<br/>Managing customer relationship<br/>Customer research
<br/><br/><label>Dewey Class. No.: </label>658.812  / ALO-C