TY  - BOOK
AU  - Kumar, Alok 
AU  - Sinha, Chhabi 
AU  - Sharma, Rakesh 
TI  - Customer relationship management: Concepts and application 
SN  - 9788177226225
U1  - 658.812 
PY  - 2007///
CY  - New Delhi
PB  - Biztantra
KW  - Relationship management
KW  - Managing customer relationship
KW  - Customer research
ER  -