Exploring success factors for new product selling in fastMoving consumer goods MARK Vol.53; No.3 - Vivek Kourav creator Arbuda Sharma creator text monographic eng ENG
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pp. 8-23
 COM New Product Selling Total Interpretive Structural Modelling Product-Centric Factors Consumer-Centric Factors FMCGs https://indianjournalofmarketing.com/index.php/ijom/article/view/172653 https://indianjournalofmarketing.com/index.php/ijom/article/view/172653 230322 20230322122902.0