TY  - BOOK
AU  - Vivek Kourav 
AU  - Arbuda Sharma
TI  - Exploring success factors for new product selling in fastMoving consumer goods 
KW  - COM
KW  - New Product Selling
KW  - Total Interpretive Structural Modelling
KW  - Product-Centric Factors
KW  - Consumer-Centric Factors
KW  - FMCGs
UR  - https://indianjournalofmarketing.com/index.php/ijom/article/view/172653
ER  -