Hawkins, Del I. Mothersbaugh, David L. Mookerjee, Amit <br/><br/>
Consumer behavior :  Building marketing strategy / 
by Del I. Hawkins, David L. Mothersbaugh and Amit Mookerjee 
 - 12th ed. 
 - New Delhi :  McGraw Hill Education (India) Private Limited ,  2014. 
 - 776 p.  Paper Back 
<br/><br/><label>ISBN: </label>9789351344797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys<br/>Consumers<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.834 2   / DEL-C