TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mothersbaugh, David L.
AU  - Mookerjee, Amit
TI  - Consumer behavior: Building marketing strategy 
SN  - 9789351344797
U1  - 658.834 2  
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Market surveys
KW  - Consumers
KW  - Consumer behavior
ER  -