TY - BOOK AU - Manash Roy Pradhani, et al. TI - Not our cup of tea anymore? Emerging trends from trade KW - COM KW - Skewed production KW - Export basket KW - External imports KW - Competition KW - Global norms KW - International trade N2 - Owing to both internal (skewed production and export basket) and external (rising imports, growing competition) challenges, India’s share in global tea exports is gradually declining. In this context, brand building and stricter compliance with global norms by the Indian players are necessary UR - https://www.epw.in/journal/2023/39/commentary/not-our-cup-tea-anymore.html ER -