Batra, Rajeev Myers, John G. Aaker, David A. <br/><br/>
Advertising management / 
by Rajeev Batra, John G. Myers and David A. Aaker 
 - 5th ed. 
 - New Delhi :  Prentice Hall of India Pvt. Ltd.,  1997 . 
 - 754 p.  Paper Back 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management<br/>English literature <br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>659  / RAJ-A