01162nam a22002657a 4500 OSt 20250730150624.0 250730b |||||||| |||| 00| 0 eng d STCPL ENG K. Kavitha A. Celina S. Priya Factors Driving Customer Repurchase Intention - A Meta Analysis MARK Vol.55; No.7 - July 2025 pp. 48-67 Repurchase intention, a key metric in marketing, reflects a customer’s likelihood of buying again from a company. This meta-analysis examined factors influencing repurchase intention across various industries. By integrating findings from multiple studies from different databases, this meta-analysis offered insights into the relative importance of various factors and their nuanced interactions in shaping consumers’ repurchase intention. COM Meta-analysis Repurchase intention Consumer behavior Jamovi https://indianjournalofmarketing.com/index.php/ijom/article/view/175200 ARTICLE ddc 0 87002 87002 0 0 ddc 0 0 COM STCPL STCPL BVS 2025-07-30 0 2025-07-30 15:06:38 2025-07-30 ARTICLE