Factors Driving Customer Repurchase Intention - A Meta Analysis
MARK Vol.55; No.7 -
K. Kavitha
creator
A. Celina
creator
S. Priya
creator
text
monographic
eng
ENG
Repurchase intention, a key metric in marketing, reflects a customer’s likelihood of buying again from a company. This meta-analysis examined factors influencing repurchase intention across various industries. By integrating findings from multiple studies from different databases, this meta-analysis offered insights into the relative importance of various factors and their nuanced interactions in shaping consumers’ repurchase intention.
COM
Meta-analysis
Repurchase intention
Consumer behavior
Jamovi
https://indianjournalofmarketing.com/index.php/ijom/article/view/175200
https://indianjournalofmarketing.com/index.php/ijom/article/view/175200
250730
20250730150624.0