01275nam a22002777a 4500003000400000005001700004008004100021040001000062041000800072100001600080100001500096100001400111245006900125246004900194520044900243630000800692650001900700650002600719650002300745650001200768856007600780942001200856942001100868999001700879952010100896OSt20250730150624.0250730b        |||||||| |||| 00| 0 eng d  cSTCPL  aENG  aK. Kavitha   aA. Celina   aS. Priya   aFactors Driving Customer Repurchase Intention - A Meta Analysis   aMARKfVol.55; No.7 - gJuly 2025 hpp. 48-67  aRepurchase intention, a key metric in marketing, reflects a customer’s likelihood of buying again from a company. This meta-analysis examined factors influencing repurchase intention across various industries. By integrating findings from multiple studies from different databases, this meta-analysis offered insights into the relative importance of various factors and their nuanced interactions in shaping consumers’ repurchase intention.  aCOM  aMeta-analysis   aRepurchase intention   aConsumer behavior   aJamovi   uhttps://indianjournalofmarketing.com/index.php/ijom/article/view/175200  cARTICLE  2ddcn0  c87002d87002  00102ddc40708COMaSTCPLbSTCPLcBVSd2025-07-30l0r2025-07-30 15:06:38w2025-07-30yARTICLE