Factors Driving Customer Repurchase Intention - A Meta Analysis

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  • Indian Journal of Marketing Vol.55; No.7 - July 2025 pp. 48-67
Subject(s): Online resources: Summary: Repurchase intention, a key metric in marketing, reflects a customer’s likelihood of buying again from a company. This meta-analysis examined factors influencing repurchase intention across various industries. By integrating findings from multiple studies from different databases, this meta-analysis offered insights into the relative importance of various factors and their nuanced interactions in shaping consumers’ repurchase intention.
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Repurchase intention, a key metric in marketing, reflects a customer’s likelihood of buying again from a company. This meta-analysis examined factors influencing repurchase intention across various industries. By integrating findings from multiple studies from different databases, this meta-analysis offered insights into the relative importance of various factors and their nuanced interactions in shaping consumers’ repurchase intention.

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