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040 _cSTCPL
041 _aENG
082 _a658.8
_bWIL-B
100 _aPerreault,William D
100 _aMcCarthy, E Jerome
245 0 _aBasic Marketing :
_bA global manaegrial approach /
_cBy William D Perreault, E Jerome McCarthy
250 _a15th ed.
260 _aNew Delhi :
_bTata M C Graw-Hill Publishing ,
_c2006 .
300 _a844 p.
_bPB
650 _aMarketing
650 _aStrategy planning
650 _aProduct management
942 _cBK
942 _2ddc
942 _2ddc
999 _c55002
_d55002