000			02228nam a22002897a 4500
003			OSt
005			20230125150547.0
008			230125b |||||||| |||| 00| 0 eng d
040			_cSTCPL
041			_aENG
100			_aSubhajit Pahari, et al.
245			_aWhich determinants impact consumer purchase behavior toward online purchasing of organic food products?
246			_aPRAB _fVol.16; No.1 - _gJanuary 2023 _hpp. 25-41
500			_aAbstract:- Organic food products are in higher demand among Indian consumers, although little is known about consumers intentions to purchase organic foods online. The purposes of this paper are threefold. First, it attempted to identify and explore the influencing elements of organic food purchases online. Secondly, it assessed the relationship between customers buying intention and attitudes concerning organic food; thirdly, it determined how purchase intention or consumption was linked to improved customer health and mental satisfaction. For this study, regular buyers of organic food in India were surveyed using standard structured questionnaires. The data were analyzed using CFA and SEM. Though all five factors positively impacted attitudes toward organic food, perception and health consciousness were identified as the most critical constructs influencing customer attitudes. On the other hand, attitude toward organic food did facilitate consumer buying behavior, which was again highly related to improved health and mental satisfaction of customers. This study contributed to the existing literature by offering theoretical inferences and also offered practical implications. The studys findings were critical for all organic food stakeholders, as choosing marketing tactics considering customers concerns was an essential aspect of identifying a niche for organic food products.
630			_aCOM
650			_aOnline Purchasing
650			_aBuying Intentions
650			_aOrganic Food
650			_aAttitude toward Organic Food
650			_aPerception
650			_aHealth Consciousness
650			_aConsumer Buying Behavior
856			_uDOI: 10.17010/pijom/2023/v16i1/172667
942			_cARTICLE
942			_2ddc
942			_2ddc _n0
999			_c78417 _d78417