000			00765nam a2200301Ia 4500
003			OSt
005			20240506050400.0
008			210329s9999||||xx |||||||||||||| ||und||
020			_a8120312198
040			_cSTCPL
041			_aENG
082			_a659 _bRAJ-A
100			_aBatra, Rajeev
100			_aMyers, John G.
100			_aAaker, David A.
245		0	_aAdvertising management / _cby Rajeev Batra, John G. Myers and David A. Aaker
250			_a5th ed.
260			_aNew Delhi : _bPrentice Hall of India Pvt. Ltd., _c1997 .
300			_a754 p. _bPB
650			_aAdvertising management
650			_aEnglish literature
650			_aMarketing strategy
942			_cBK
942			_2ddc
942			_2ddc
942			_2ddc
942			_2ddc
999			_c82643 _d82643