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Marketing management : Global perspective Indian context /

Ramaswamy, V. S. Namakumari, S.

Marketing management : Global perspective Indian context / by V. S. Ramaswamy and S. Namakumari - 4th ed. - New Delhi : Macmillan Publishers India Ltd. , 2010. - 872 p. Paper Back

ISBN: 9780230637290

Subjects--Topical Terms:
General Management
Marketing management
Management Of Distribution (Marketing)

Dewey Class. No.: 658.8 / RAM-M

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