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Marketing analytics /

Gupta, Seema Jathar, Avadhoot

Marketing analytics / by Seema Gupta and Avadhoot Jathar - New Delhi : Wiley India Pvt. Ltd. , 2021 . - 374 p. Paper Back - Wiley analytics series for management / .

ISBN: 9789354242625

Subjects--Topical Terms:
Commerce
Segmentation
Positioning
Product analytics
Pricing
Marketing mix

Dewey Class. No.: 658.8 / SEE-M

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