Marketing analytics / (Record no. 85540)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00778nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250310161314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250310b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354242625 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | STCPL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SEE-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Seema |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jathar, Avadhoot |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics / |
| Statement of responsibility, etc. | by Seema Gupta and Avadhoot Jathar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Wiley India Pvt. Ltd. , |
| Date of publication, distribution, etc. | 2021 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 374 p. |
| Other physical details | Paper Back |
| 490 ## - SERIES STATEMENT | |
| Series statement | Wiley analytics series for management / |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Positioning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product analytics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pricing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing mix |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Collection code | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Commerce | ST. THOMAS COLLEGE LIBRARY, PALAI | ST. THOMAS COLLEGE LIBRARY, PALAI | Commerce | 2025-03-10 | 658.8 SEE-M | 92416 | 2025-03-10 | 2025-03-10 | Books |