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Yashpal sahitya men kam- chetna यशपाल साहित्य में काम-चेतना

By:

चडाणा शाकुन्तला

Material type: Text

Text

TextOriginal language: Publication details: Kottayam Athul Prakashan 1996Description: P- 216 22 CMSubject(s):

GeneralROLE OF MARKETING AND ITS RELEVANCE, MARKETING SYSTEM - TASKS AND PHILOSOPHIES, STRATEGIC MARKETING PROCESS AND MARKETING ENVIRONMENT, MARKETING ORGANIZATION, MARKET SEGMENTATION AND TARGET MARKETING, CONSUMER PSYCHOLOGY AND BUYING BEHAVIOUR, ORGANISATION AND INDUSTRIAL BUYING BEHAVIOUR, MARKET INFORMATION SYSTEMS AND MARKET RESEARCH, SALE FORCASTING AND MARKET DEMAND, COMPETITIVE MARKETING STRATEGIES, MARKETING PLANNING, PRODUCT PLANNING DECISIONS, PRODUCT LIFE CYCLE STRATEGY, BRAND MANAGEMENT, PACKAGING MANAGEMENT, TOTAL QUALITY MANAGEMENT IN MARKETING STRATEGY, NEW PRODUCT DEVELOPMENT STRATEGY, PRICING DECISIONS, DISTRIBUTION MANAGEMENT, PHYSICAL DISTRIBUTION, RETAIL MANAGEMENT, ADVERTISING MANAGEMENT, SALES PROMOTION, PERSONAL SELLING AND SALESMANSHIP, SALES FORCE MANAGEMENT, MARKETING CONTROLS, INTERNATIONAL MARKETING, MARKETING OF SERVICES, RURAL MARKETING STRATEGIES AND CO-OPERATIVE MARKETING - AN INDIAN EXPERIENCE, DIRECT MARKETING, MANAGING CUSTOMER SATISFACTION

DDC classification:

891.4331 CHA-Y

Item type:

Books

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Item type	Current library	Call number	Status	Barcode
Books	ST. THOMAS COLLEGE LIBRARY, PALAI	891.4331 CHA-Y (Browse shelf(Opens below))	Available	58953

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