Marketing research / (Record no. 60638)

MARC details
000 -LEADER
fixed length control field 00660nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230325121906.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210329s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131505656
040 ## - CATALOGING SOURCE
Transcribing agency STCPL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number ZIK-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Babin, Barry J.
245 #0 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. by William G. Zikmund and Barry J. Babin
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Cengage Learning ,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 632 p.
Other physical details Paper Back
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element General Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Financial Administration
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Collection code Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Commerce   ST. THOMAS COLLEGE LIBRARY, PALAI ST. THOMAS COLLEGE LIBRARY, PALAI Commerce 2021-07-10   658.83 ZIK-M 76001 2021-07-10 2021-07-10 Books
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