Relationship marketing : Concepts, Theories and cases / by Supriya Biswas
Material type:
TextLanguage: English Publication details: New Delhi : Phi Learning Private Limited , 2011 .Description: 406 p. Paper BackISBN: - 9788120339835
- 658.812 SUP-R
Books
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ST. THOMAS COLLEGE LIBRARY, PALAI | Commerce | Commerce | 658.812 SUP-R (Browse shelf(Opens below)) | Available | 78218 |
Total holds: 0
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| 658.812 ALO-C Customer relationship management : Concepts and application / | 658.812 JAG-R Relationship marketing : Handbook of / | 658.812 JIL-C The CRM hand book : A business guide to customer relaionship management / | 658.812 SUP-R Relationship marketing : Concepts, Theories and cases / | 658.827 KEV-S Strategic brand management : Building measuring and managing brand equity / | 658.83 BER-M Marketing research / | 658.83 BLA-M Marketing reseatch management / |
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